Peter Cunningham (IRES '97)
Peter is a businessman and CEO of the Branding Science Group, a research-led consultancy in the pharmaceutical trade.
After graduating from IRES, Peter worked for a number of commercial research companies before establishing in 2003 Branding Science UK Ltd., a pharmaceutical and life sciences focused market research company based in London.
In 2005 Peter founded Bright Sight International, a strategic consultancy dealing with medical and commercial interests, as well as Living Brand Productions, a full-service film and media team documenting patient experiences for industry and health professionals.
In 2011 The Branding Science Group was formed to better service the growing companies with offices in the U.K., U.S., Central Europe and East Asia. Over the previous 14 years these interests have worked with and supported the launch of top-selling, billion-dollar Pharma brands for cancer and other treatments.
Although an accomplished professional facilitator, moderator and strategic thinker – working closely with senior teams in the top 10 Global Pharmaceutical and Biotec world – Peter says he still manages to be bullied by his 5 and 7 year old daughters into pretty much whatever they want.